Archive for the ‘Errata’ Category
Want $100 Gift Certificate? ..Of Course You Do!!
First of all I would like to thank everyone who participated in our August sales promotion. The winners got to try some great beers and meet people from some of the best breweries in the country. Since it was such a great success I figured we better do something else! ..Particularly since the results of that were better than that of any of the media I paid for AAAAAND it didn’t cost me anything. Not only that but “mainstream advertising” costs more than my frickin’ mortgage payment so when faced with the choices.. a) pay my mortgage or b) pay for some advertising, you can guess I take option A. So this time we’re going to switch it up a bit and its not going to cost YOU anything and its going to cost ME something! Seems fair right?!
So here it is… The two people who send in the most new customers to buy something, and sign up for our email list will each get a $100 Gift Certificate to spend at Blatz Liquor. I don’t care what they buy but I can’t put them in as a customer without a transaction, and I doubt people are going to go out of their way to buy a pack of gum. Here is all the need to say.. “I was referred by (your name here) and would like to sign up on your customer list.” At that point they can start referring too!
A few rules: They have to be NEW customers! The 2 winners need to bring in at least 8 people (Thats less then 2 a week). Also you DO NOT have to be with them when they stop in!! You saw the DO NOOOT part right? And it ends at 9 PM October 31st.
Free Stuff From 2 Of Your Favorite Milwaukee Businesses!
In the past weeks Joe (@ajbombers) and I (@blatzliquor) couldn’t help but notice how many customers we shared but not always on the same day. Seeing as how we are located so close to each other (I throw my empties at his front door) we decided maybe we just need to motivate you folks a little! soo… we hatched a little plan..
Blatz Liquor & AJ Bombers would like to present to you our “Burgers & Beers” program.
Now when you get your beer (wine/liquor) from Blatz Liquor and bring the receipt from that day to AJ Bombers you get a free side of sweet potato chips. If you go to AJ Bombers first and bring your receipt from that day into Blatz Liquor you get 2 free beers from our “build your own 6 pack cooler.”
Its pretty sweet we know.. but we’re pretty cool guys and figured there had to be a way to thank everyone out there for their continued support. What better way than free beer and free chips?!
Want to Come to the “Third Annual World Bevrage” Showcase?!
Monday September 14th from 4-8 pm I have been invited to Beechwood’s beer showcase. Its almost 100 beers to sample and is being held at the Harley Museum. I’ll get to meet the brewers and importers, and drink a lot of FREE BEER! I can almost hear people through the screen cursing me and calling me names for rubbing it in. BUT! I can bring 2 guests! So starting today August 1st through August 31st the two customers who spend the most will be invited to join me! All you have to do is sign up in our database at your first purchase and remember to tell whoever is working when you come in throughout the month to enter that transaction under your name. Pretty simple right?! Good! Now get in here and get a good head start. If you don’t already follow me on twitter you should, I’ll periodically update the standings there (@blatzliquor).
Supporting Local Businesses
I actually wrote this a few months ago and never published it. A conversation with @lanora of Next Chapter Book Store sparked me to put it out there…
I’m going to take a moment and deviate from my normal light-hearted quick and easy blog posts to try to bring to light the power of YOU in YOUR community. Now before I go off on a big tangent here I’m not saying you don’t support your community if you shop at Target or Wal-Mart, obviously companies like those employee several people within the community. Anyway, I’ll get on with my actual point now!
Since I have been in business for myself I have taken on a much greater appreciation for where I shop and where the money I spend is actually going. The gas station up the block from my South Milwaukee store is never the least expensive, but I have met the owner, he lives locally and works at his station trying to make a living. Same with the guy who owns the Subway just up the block. Same as me.
Sometimes I feel like I’m the only person who knows what I’m going through and as I lock up the doors and go grab a beer at a bar that one of my friends owns, he is standing behind the bar I realize I’m not alone. Also I realize without each other we wouldn’t survive. Theres no way he can compete with the corporate bar giants the likes of “Bar Louie” and “Buckheads” and I can’t compete against Metro Mart/Pick ‘n’ Save. I never opened my store at “The Blatz” thinking “I’m going to bury the Metro Mart” or any other place that carries beer, wine or liquor. All of these businesses have their place, there will always be people that just want to grab a six pack while getting some groceries and people that want to go to a bar with impersonal or downright rude bartenders and pay $9 for a drink. I don’t fault people for that, in fact I myself participate in such activities every now and then. I just want people to think twice before they spend their hard earned buck.
I know several people that will tell me about buying beer or wine or liquor some where else and I ask them why and the response is typically the same, “I was there and it was only $10″. Now I can’t fault them for the “I was there..” part of the argument. I have not forbidden my friends or customers from ever shopping anywhere else. I’m not unreasonable, I would like to get as much business that I can from everyone, but I also know there are times I need gas and am nowhere near my typical gas station. Its the “it was only $10″ part of the argument that makes me want to jump up and scream! I feel like people don’t understand the impact and power of EVERY dollar they spend. Between Facebook, Twitter and my blog there is close to 1000 people that here me plug my store daily. If Half of those people came in once a week and spent their $10 at my store it would pay my rent. Those “only $10″ add up and mean a great deal to us little guys.
I don’t expect everyone to now only spend their money at locally owned stores. I just urge you to take a moment, get to know some of the local small business owners, if you have the 2 extra minutes it takes to go to their place do it. After you have made your purchase you can feel good about that dollar staying local and going on to be spent again locally.
Joe
Mandatory Sick Leave
To Everyone Who Supports This Bill:
All I ask of you is to consider this:
If someone told you that you now have to make an extra house payment this year where would you get that money? You would have to either tell your employer that you are suddenly worth more money or get a new job.
So what do you want me and every other small business owner in Milwaukee to do? Raise our prices or get new jobs?
Thank You,
Joe Woelfle
Blatz Market & Liquor
1121 N. Broadway Ave
Milwaukee, WI 53202
www.blatzliquor.com
PLEASE COPY AND PASTE AND SEND TO: emprel@milwaukee.gov
Welcome to Blatz Market & Liquor
After a series of budget meetings resulting from the economic turmoil that has gripped much of the banking sector, the decision got passed down that the Blatz Market & Liquor site located at www.blatzliquor.com should be redirected here to the Blatz Cave Beer Blog site.
Don’t worry, we’ll be making some updates here in the near future (as time allows) to integrate some new things into the site to keep you coming back.
In the meantime, look forward to Joe’s posts on the new things available in the store, and the other promotions that we have going on.
South American Wine Class
This Wed. will be our monthly wine class, this month featuring South American wines. It will be from 6:30 to 8ish and they have all been a blast so far! The cost is $20 and you get 6 glasses of wine and certified sommelier Nate Norfolk will be doing the presentation. The wines list is as follows:
La Playa Carmenere
Santa Florentina Torrontes
DeCero Malbec
Errazuriz Estate Sauvignon Blanc
Don Rodolfo Tannat
Errazuriz Estate Cabernaet Sauvignon
Please sign up here: Wine Class
Thank you,
Joe
Cig Tax
I can’t adequately describe the cig. tax in 140 characters so I’ll do a quick blog about it.
Basically everyone who has inventory of cigarettes from before April 1st has to pay a floor tax on that inventory. That’s retailers, distributors and suppliers. Typically there would be more than 90 days warning about a tax increase particularly for such an increase. So in an effort to ease the pain for all those affected by the floor tax the Mfg’s increased their prices the first week in March. So basically on April 1st (today) their price would go back down the same amount as the tax would increase. Meaning you shouldn’t see an increase as of today.
Now that’s what I have been told by all my sales reps, and God knows I’ve been lied to before by a sales rep, but that is how it was explained to me.
Florida Trip Beer Review
Busch
This weekend I went waaay out on a limb and took a few days off and went down to Florida! On the eve of my return to WI I’m sitting here and thinking “I should review some of the beer I have had the chance to drink while I’ve been here”. So this is a review of…. Busch. I swear its like the only thing people drink down here! Most of the store shelves are dominated by: Miller Lite, Bud, Bud Light, Icehouse and Busch… and all which were totally stocked up– except the Busch.
It is remotely possible to find other varieties… mostly Yeungling, Boulder Beer, Leinie’s, Rouge and a few others.
So onto the Busch review! It’s crap… don’t buy it. If your going to be traveling to the Orlando area, bring your own beer if you don’t want to drink this swill.
Sprecher Russian Imperial Stout and More
So this week we only added a few new products, but a few came back and the ones we did add rock… so its OK.
So the new and returning items for this week are:
Sprecher’s Russian Imperial Stout “A massive flavor of coffee and dark roasted malt and a complex finish that can’t be described”
Weyerbacher’s Fireside Ale “An intriguing dark ale with a touch of smokiness”
Lakefront’s Bridge Burner is back!
Sileni Sauvignon Blanc “A powerful wine from New Zealand”
So come on in and check it out!!